Loyalty cards are catching on fast. More than 50% of Americans use them regularly. Food retailers are fueling their growth: 35% already have loyalty programs. Associations, shopping clubs, auto clubs - it seems that everyone wants to belong to something, which is one reason why membership cards are the third most popular plastic wallet card in the US today, right behind credit and ATM cards. According to an ACNielsen survey, 64% of US households said loyalty programs were important in their shopping decisions. Loyalty cards take membership cards to a whole new level. One of the fastest growing segments of the plastic card industry, they add value to belonging. They entitle card holders to special privileges, discounts, or incentives - all designed to retain current customers and attract new ones. Retailers reap the rewards. The card continuously markets the business to those who use it and those who see it. It's a billboard in a wallet. It can also be a valuable data-gathering tool that enables retailers to enhance customer service based on actual shopping habits. Some loyalty cards automatically deduct manufacturers' coupons from customers' bills: no more tedious coupon handling. Some cards debit customers' checking accounts, eliminating the need to process checks - and reducing bounced and fraudulent checks through real-time fraud verification. Choose a loyalty card program that fits your style and budget. Card thickness ranges from .012" to .030". Cards can be rectangular or practically any imaginative die cut shape. Up to six colors can be specified for both sides. Metallic inks, foil imprints, holograms, and signature panels are options. Magnetic stripe encoding, high-resolution bar coding, numbering, and personalization are also available. Finishes include high-gloss film lamination. In addition, Arthur Blank offers several patented loyalty card products. Active Label® Card enables issuance and activation of loyalty cards on-site, each Active Label® Card carries a removable label with the card's account number. The Active Label® Card features a laminated magnetic stripe for low reader head wear. The Active Label® Combo Card® comes with one standard size card, one or two clean-edge, snap-off key tags with matching account numbers, and a third snap-off tag that can be used for co-op advertising or couponing. The key tags come with wear-resistant Dura Finish™ on the bar code. The Triple Key Tag Set supplements the Active Label and Combo Card programs. For direct mail programs Arthur Blank has full in-house capabilities including: Comprehensive card personalization, encoding and numbering. Mailing and database management services. Custom Packaging