If you have any doubt about the importance of plastic cards in America, just open your wallet. Half of all adults carry up to three plastic cards - 10 or more when household incomes exceed $100,000! For countless numbers of everyday activities, plastic cards have literally become part of the picture. Think about it. We use them to shop for groceries, call home, buy gas, rent videos, get cash at an ATM, charge a sweater at our favorite store, check-out a library book, and check-in to a hospital, health club, or hotel. Today, plastic cards can help you achieve measurable, marketing objectives. They can build customer loyalty, grow membership, cultivate frequent flyers and frequent buyers. They serve as sales awards and incentives. They are pathways into the rapidly expanding world of E-commerce. As market research tools, they deliver incredible response rates - up to three to four times higher than the most successful direct mail or telephone survey. They even open doors, make great gifts, and pre-pay long-distance telephone, fax, and Internet services . . . building brand awareness every time they're seen. (Other trade names referenced in this site are the exclusive properties of their respective holders.)