A new package-free gift and phone card that captures customers at point of purchase. Every retailer knows the value of point of purchase displays. No matter what's on them, customers always look. And with trend-setting POP merchandise, impulse sales soar. "That's the thought process behind our new RAC® gift and phone cards," said Stuart Blank, president of Arthur Blank & Company, North America's largest producer of private label plastic cards. The RAC® card is a high-quality, one piece, .030" gauge plastic card. Scored across the middle, the top half can be punched to hang without a package on a counter or floor rack. It can display a logo, promotional message, coupon, card instructions - practically anything the retailer wants printed. The top half easily snaps off leaving a phone or gift card in any denomination. The value of the card, which meets ANSI and ISO specifications, is encoded on a magnetic stripe or bar code and the PIN number is hidden by a scratch-off security panel. No RAC® card is active until it is purchased and swiped through a merchant's card reader. The RAC® card then works like any debit card. Good timing. More than an innovative marketing concept, the RAC® card capitalizes on two exciting trends in the plastic card industry. Plastic Gift Cards. Sales of gift cards have exceeded that of paper gift certificates by approximately 80%. Why? Durability, perceived value, and the fact that a card's value can be reloaded are the major reasons retailers are turning to the gift card solution. Gift cards are no longer the gift of "convenience", but have now become the gift of choice. Win-win. "The RAC® card is a simple, convenient way for retailers to give consumers what they want," Mr. Blank added, "and they want gift and phone cards. It's also a great way for retailers to get something valuable in return. Plastic cards build relationships with customers. They're a unique form of branding, a constant reminder of the merchant and its products - and a 'perfect fit' for any marketing program." Perfect for retail point-of-sale Phone or Gift Cards. Cards are activated at register. Litho - 6 Color Offset Printing | Highest Quality Image .030" PVC | Meets ISO Standards Laminated ISO/ANSI Magnetic Stripe | Durable/Minimizes Reader Head Wear High Capacity/Fast Delivery | Quick Response To Program Roll Outs Single Hanging Piece | No Packaging Needed High-Resolution Imaging for Personalization High-Speed Precision Punch | Card Snaps Apart Easily/Clean Edge Scratch Off Label | On-Site Protection One Vendor Contact | One Stop Shop For more information about the patent click on the patent number: US Patent #6,588,658